A stylish shop curtain dyed with "BEAMS JAPAN" in black on a white background serves as a landmark. "BEAMS JAPAN Miyajima" is located in a corner of a quiet street lined with long-established ryokans, behind Itsukushima Shrine.
The store, which retains the charm of an old merchant house, is an annex of "Iwaso," one of Miyajima's leading ryokans. As you gently step up to the entrance threshold, you are softly enveloped in the faint scent of sandalwood.
Inside the chic store, where antique chests are used for display, what caught my eye was... a variety of colorful, pop, and powerful goods.
The adorable Miyajima Doro-suzu "Shika-zaru" (Deer-Monkey) makes you want to take it home. It is handcrafted one by one by the third-generation owner of Ochi Tougei, which has been in business for 100 years in Miyajima. It is considered a lucky charm said to "summon gods and ward off evil," and its rustic sound is soothing.
It is one of the popular products that sells out as soon as it arrives.
The eye-catching bag in vivid blue and yellow uses fabric from Hiroshima's MIKASA, which boasts the world's largest share in volleyball manufacturing.
It's incredibly unique that it uses the exact colors and materials of a real volleyball. High performance, such as durability and lightness, is also a key point. The sewing is handled by "FUKUNARY," a factory brand originating from Hiroshima.
Furthermore, the "shamoji" (rice scoop), a representative Miyajima souvenir, and the "denim pouch" collaborated with a long-established denim manufacturer in Fukuyama... all are original products planned and developed by BEAMS JAPAN in collaboration with businesses handling Hiroshima's crafts and specialty products.
BEAMS' playful spirit and tradition merge, making them stylish yet somehow nostalgic. These are masterpieces imbued with the passion and skill of Miyajima and Hiroshima brands.
BEAMS JAPAN is a business launched by "BEAMS," a select shop that has been proposing "good things and experiences" from around the world, to introduce Japanese products and culture.
Inside the store, not only Miyajima and Hiroshima but also collaborative products of masterpieces from various parts of Japan with BEAMS JAPAN are lined up, each asserting its charm one after another.
It's a shop full of items that locals and tourists alike, regardless of age, origin, or nationality, can't help but pick up. Look for a souvenir to remember your trip or a gift for someone special.
【DATA】
■BEAMS JAPAN Miyajima
Address / 374 Minamimachi, Miyajimacho, Hatsukaichi City, Iwaso Sakura Annex 1F
TEL / 0829-44-1560
Business Hours / 10:00-17:00
Closed / Irregular holidays
